New! Cheez Whiz Front Cover

This booklet represents a major milestone along the timeline of convenience food. Here, for the first time ever, the world is introduced to Cheez Whiz.

Take a moment and consider this: There was a time when there was no such thing as Cheez Whiz. We’ll call it the BC period (for “Before Cheez Whiz”). But in 1953 the universe changed forever.

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