Read the copy at the bottom of the first page… In case you were wondering, Psyche’s not a young woman, she’s a trademark, and from her outfit, it wouldn’t be surprising if she knows more than how to keep your “tall drink keen and lively.”
White Rock is still in business and claims to be America’s Oldest Beverage Company…since 1871 (there are breweries that are older). At the White Rock site, you can see a gallery of Psyche through the years (including the cover illustration from Beverage Magic). There is even a White Rock Collectors Association. Check out the Image Timeline for a look at the changing, er, uh face of Psyche over the years or the History of Psyche for a graphic showing how this little lady’s height and measurements have evolved over the decades.